A graduate of Marmara University’s Faculty of Communication, she earned her first master’s degree in Advertising & Brand Strategy from New York University and her second master’s degree in Behavioral Communication & Advertising Strategies from Bahçeşehir University. She began her career at 3. Kuşak Advertising Agency and, after six years of experience, co-founded Kendi Agency with Doğan Yarıcı in 2007. Since then, she has served as Founder & President, overseeing the agency’s growth and expansion into international markets. Since 2015, Kendi Digital has been providing digital communication and marketing solutions to both national and global brands. With an active presence in both Istanbul and Athens, she works across European and regional markets and speaks Turkish, English, and Greek.