A brand and communication strategist with over 25 years of experience in advertising, brand strategy and behavioral communication. A graduate of Marmara University’s Faculty of Communication, she earned her first master’s degree in Advertising & Brand Strategy from New York University and her second master’s degree in Behavioral Communication & Advertising Strategies from Bahçeşehir University.  She began her career at 3. Kuşak Advertising Agency and, after six years of experience, co-founded Kendi Agency with Doğan Yarıcı in 2007. Since then, she has served as Co-Founder & President, leading the agency’s strategic and creative direction and its expansion into international markets. In 2015, Kendi Digital was established as the agency’s dedicated digital arm, providing digital communication and marketing solutions to national and international brands. With an active presence in both Istanbul and Athens, she works with brands across multiple international markets, including Europe and the US, combining strategic thinking, behavioral insight and creative communication. She speaks Turkish, English and Greek.